The technological company has started the countdown on its website and already offers personalized invitations on Instagram.
Although there is still no official announcement nor too many details Meta has already slipped when it will be launched in the European Union (EU) Threads, the platform with which you want to give a pulse to X, the other Twitter. If you access the Threads website from the EU, you will see a backlog that ends on Thursday, December 14. Something similar happens if you type “ticket” in the search engine of Instagram, a social network also under the umbrella of Meta. In this case you will see an icon in the form of tickets. When pressed, a personalized invitation to Threads will appear.
There is no official announcement, nor is there a communique detailing how and where exactly Threads will be deployed in the European Union, but Meta, the promoter of the new social network, has wanted to leave some eloquent clues about its landing in the old continent. Two, to be more precise. The primer is on Theards.net’s own website. If you access from the EU, you will see a backlog that remains, at the moment I am writing this article, just over five days and three hours. This places the launch of the new platform in the EU next Thursday, December 14, at 12:00 PM.
Y con personalized invitation. The second track run by the technological multinational is just as clear, although less visible. When typing “ticket” in the Instagram search engine, a small icon appears that takes us to an invitation to Threads in which our user name is shown together with a QR and a date and time are specified: Thursday, December 14 at 12 noon If there are any doubts, the pass imitates a boarding card and, in addition to the QR code, it has an illustration in the upper corner that reminds of an EU seal.
Con misterio hasta el finale. As of today, media like Engadget and The Verge have consulted Meta about how the European deployment will be and in which EU countries will the new social network be activated next Thursday. At the moment, however, no more details are known, nor has an official announcement been launched. The date is new; the temporal frame, not so much. The countdown is active days after The Wall Street Journal revealed that Meta planned to launch its new platform in the EU in late December, before 2024.
With months of delay To fulfill the calendar that just slipped Meta Threads would land in the EU before the end of 2023, although with months of delay with respect to the hundred long countries, including the United Kingdom and the United States, where it was already released at the beginning of July. There even the White House has already been endowed with its own official account. The delay in the EU is mainly explained by issues related to the legislation and regulation of the digital world.
In the summer Christine Pai, spokesperson for Meta, specifically pointed to the “imminent regulatory uncertainty” in a veiled reference to the Digital Markets Act (DMA) and its directives on the collection and exchange of data. In a similar line, he pointed to the head of Instagram, Adam Mosse, who spoke in July about “the complexities of complying with some laws”. Specifically, the director referred to the DMA and the Digital Services Law. Along with other big tech, Meta has been designated the “guardian” of access due to its mass of users and weight, which makes it subject to certain measures that try to prevent abuse of power in the market.
Ambitious goal. The objective of Threads is therefore ambitious. The purpose of the multinational of Mark Zuckerberg is to propose a pulse to X, the old Twitter, taking advantage of the changes that the platform has experienced since the landing of Elon Musk in 2022 and the discontent shown by its user base and advertisers. In this regard, the new social network is supported by the powerful Meta and more concretely by Instagram.
Invitation that shows Instagram when typing “ticket” in the search engine. Triumph in the courtyard of X. “It will take time, but there must be an application of public conversations with more than 1,000 million users. Twitter had the opportunity to do it, but it did not succeed. I hope we do,” he reached protester Zuckerberg. Mal no le ha ido con el arranque. Less than a week after its launch, Threards had already gained more than 100 million users, although it seemed to lose strength as the weeks went on.
With the landing in the European Union, the platform hopes to gain long-term stability and gain 40 million additional users in 2024, according to data revealed at the end of November by The Wall Street Journal. Precisely to break through in the old continent, the technological company would have decided that users can use the service as consumers of content, without the need for a profile that will allow them to make their own publications.
