The Council of Ministers, at the proposal of the Ministry of Education, Vocational Training and Sports, has approved the creation of two new specialization courses linked to the creation of digital content and the positioning of web pages and management of social networks, respectively, both of the professional family of Commerce and Marketing.
These are two master’s degrees in Vocational Training designed jointly with experts in the sector to guarantee highly specialized training aimed at professionals who are highly in demand in the labor market, as reported by the Ministry, which highlights that this new offer also responds to the need for economic sectors to develop marketing and communication activities.
One of them is the specialization course in Digital Content Writing for Marketing and Sales, lasting 410 hours, whose main competence consists of planning, executing and optimizing a digital content strategy to position brands, attract customers and increase income, using copywriting methods, techniques and tools.
For its part, the 710-hour specialization course in Search Engine Positioning (SEO/SEM) and communication on social networks prepares students to carry out the planning and development of a basic marketing strategy in digital media, supervising the organic positioning actions in search engines and communication on social networks.
Both training courses are intended for people who have a vocational training degree or, failing that, who can certify the knowledge that guarantees their skills to successfully follow these courses.
